The Silver Economy Opportunity
Learning2022-08-22T03:58:41+00:00The EU defines the Silver Economy as “the sum of all economic activity that serve the needs of people aged 50 and over, including the products and services they purchase directly and the further economic activity this spending generates.” It stretches across all sectors (public and private) of the economy, including health and nutrition, leisure and well-being, finance and transport, housing, education and employment. Spoiler alert: the silver economy is huge…and growing. A European Commission study conducted by Technopolis and Oxford Economics estimated a baseline value of €3.7 trillion for Europe’s Silver Economy in 2015, measured primarily as private expenditure by [...]

