Patagonia founder Yvon Chouinard is giving his company away — to planet Earth, he announced Wednesday
2023-05-17T23:01:33+00:00“I never wanted to be a businessman,” Chouinard wrote in an open letter announcing the transfer of his roughly $3-billion controlling stake in the company to a trust and a nonprofit. It’s a sentiment he’s expressed time and time again, telling the Los Angeles Times in 1994: “I can sit down one on one with the president of any company, any time, anywhere, and convince them that growth is evil.” Chouinard and his family transferred their voting stock to the newly established Patagonia Purpose Trust, which will ensure that Patagonia maintains its commitment to corporate responsibility and donating its profits. The rest [...]